Marketers these days are aware of generating traffic to their websites and creating an intrigue about their product among people yet, converting them into customers is the real challenge here. Don’t fret! We will provide you with some hacks to improve your conversion rate.
Social media presence
Social networking sites were started as an informal medium shared with friends and family. It was also utilized for fun and entertainment purposes. But, today it has become a great platform to launch and promote businesses. Social media offers abundant opportunities for a plethora of businesses.
Social networking sites are used by billions of people every day. So, if you want to reach out to a throng of people without investing heaps of money, then social media is the best option for you.
You can do paid ads in social media or put efforts and gain customers organically. It depends on you and your company’s financial status. However, staunch social media presence is very important.
To have a strong social media presence, you have to constantly update your profile to engage your audience. Being active on different social media sites gives you the chance to cater to the versatile audience and also expand your customer base. Graphic designs are of great help in doing so.
You can have responsive logos as your profile picture.
You can also try uploading illustrations rather than an actual image.
You can send customized messages with graphics to your potential audience.
You can also do competitive analysis on Facebook.
Facebook also lets you know your audience.
Along with digital presence, companies also utilize old marketing methods using flyers, brochures, business cards, posters, and billboards. These methods are still proven to increase your conversion rate. But, don’t be one among the crowd.
Hire a designer to make things look professional.
Create something innovative or intriguing to grab the attention of people.
Don’t overload them with too much information.
Keep the current trends in mind.
Freebies are always exciting to customers. It doesn’t matter what you give away. It can be anything like stationeries, water bottles, coupons etc. Use your existing customers to increase your conversion rate.
Print your brand logo on the freebies. This way your customer would promote your brand to others without saying it orally.
Try to give away things that people would carry with them.
Packaging is the first thing your customer notices when they buy your product. So, don’t neglect packaging. Try outsourcing the designs for packaging.
Go with the color that is relevant to your industry.
Make your design simple and classy.
Ensure the design depicts your brand identity.
It should be appealing to your target customers.
Logos represent your brand. A lot of brands and companies are redesigning their logos in a non-complex manner to reach a larger crowd. If you are impatient to bring along an appreciative change in your business and elate your sales by redesigning the logo, Spiceblue. is awaiting to make your wish come true.
Redesigning logos for different devices show your efforts to improve your customer service.
It also denotes that the brand is interactive with its customers.
Company t-shirts are influential tools to advertise your brand. Other than making your employees wear company t-shirts, you can also give it to customers as freebies.
You don’t necessarily have to print your logo or company name on the t-shirt. It can even be any slogan or tagline that reminds the customer of your brand.
These are some of the hacks to improve your conversion rate.