Graphic designing in business has become a necessity rather than a commodity. Every industry, every product and every service rely on graphics to showcase their businesses in an enhanced manner.
You may require graphic designing in any form such as infographics, business presentations, posters, flyers, social media ads etc. Every organization would have different needs and different approach towards marketing.
You should know the psychological effects of an image or a design on a client/consumer. It is a proven fact that communication through visual media is very powerful.
So, it is clear that we need a graphic designing team to improve our marketing. But, are we hiring the right team is the greater challenge.
Here are some important things you should focus on while hiring a graphic designer
Be Clear in your Requirements
As a stepping stone, do both internal and external research to know your requirements.
Take a look at your competitors to know how they are utilizing graphics to their strength.
Brainstorm with your sales team to know what is lacking and where they need to improve.
Do all this before hiring the graphic designers to have an unambiguous goal.
How to hire the right team
Once you are clear about your needs, start to look out for the right team.
How detailed and nuanced your project is? Find the companies that are friendly and can handle pressure. Make sure the designers have already experience in completing these kinds of projects.
If your requirement may not be that complex and requires only minimal effort from the designers then find a design service or freelancer who can help you out.
Duration of the Project
By now you would have come to a conclusion about the project duration. Find out whether the design requirement is a one-time thing or more of a long-term deal.
If you want to have a long-term deal choose your design service wisely since, a good rapport between the organization and the designers are important.
This is a very important criterion for businesses. You have to find a designer who would complete your project on time within the confined budget.
Make sure you don’t extend your budget on any instance. In order to do that, find designers who are affordable and wouldn’t charge you more than the finalized rate.
Scope of the Company
Make sure you research about the designers. Look at their previous work, clients and the credibility of the company.
Take your time to read testimonials or reviews about the company before connecting with them. Also, look at the services that they provide and the prices that they suggest.
Some tips for choosing the graphic designers
If you are a big organization who are willing to pay more money for a good design you can take a look at these
99designs.com – They are one of the top design agencies in the market offering their services for $300 – $1500 based on the design.
Freelancer.com – The site offers a lot of freelance designers where you can choose the one who is credible than the other. Also, they charge around $12- $15 per day.
If you are a startup or small organization who is looking for design services at affordable rates and quick delivery you can take a look at
Alltimedesign.com – It looks like our company has earned the top position! All Time Design offers you a variety of services at a flat rate. You can get unlimited designs on a monthly basis. We charge $299 a month which is very less when compared to our competitors.
Envatomarket – It is a site filled with templates for various services. The pricing ranges from $5- $100 depending on the templates. Though it is cheap, you will not be able to distinguish yourself among your competitors.