If you are reading this then you are aware of the significance of graphic design and its impact on marketing. If you have come across this article by accident, then let me explain why this is a very important topic. Graphic design is incorporated in every industry and is an important tool in the field of marketing. From designing a logo to its placement and branding, designers are required. Though designing is purely a work of creativity and perspective, there are certain do’s and don’ts to avoid failures or bad designing. However, these do’s and don’ts do not work for everyone all the time.
Bright colorsColors are an important part of the design industry as well as the marketing industry. Color theory is an important phenomenon that has a psychological effect on a consumer. Color theory suggests that certain colors evoke certain feelings among human beings. For example, the bright red color depicts passion, anger, love etc. It is also related to time. Casinos and Fast food centers will use red background mostly. Vibrant and bold colors are back with a bang in the industry. Designers are trying around different things with colors like merging two or more bold colors. Since, ads, illustrations and logos of brands, products or services are filled in every nook and corner, each company is trying to stand out from the rest and grab the attention of the audience through vivid colors.
Many brands, organizations use color gradient in their logos. One well-known example is the updated Instagram logo