It doesn’t matter whether you are a startup or a big organization, you need a presentation to close the sales deal with a client. Presentations till date play a magnanimous role in B2B sales. You might have a useful product and a potential client but, how you showcase your product and put forth your idea to client matters the most. Here, we provide you with 10 presentation strategies that can help you close the sales deal. Strategies Background Research It is important to know your audience. Do some research about the client, their competitors, and their requirement before framing your presentation. It is significant for you to depict your knowledge of their company. It shows that you are aware of their needs.
“Stop strategizing for a close constantly,” says Geoffrey James the author and creator of an award-winning blog, Sales Source. He explains that the aim of trying to close the deal with drama is overwrought and outdated. Let the close emerge naturally after the discussion.
80% of the information registers through visuals and 20% through reading. Creating a presentation that the audience is able to decipher should be your main aim. How many times have you looked at slides filled with texts, colors, images, designs each overlapping the other? Thus, making your presentation visually appealing is essential. Here are some of the design and color protocols you can inherit before building a presentation.Contrasting colors Using contrasting background color and text color enhances the appearance of your text. Either use lighter background with darker texts and graphic or use darker background with lighter graphics and texts.
Emotions behind colors Each color portrays different meaning and emotions under various circumstances. You need to use the right color to set the right mood. Try using colors that are relevant to your product and company. For example, if you are trying to sell a reusable product or organic product try using green background since, it can be associated with the environment.